ProZero Workboats, a leading provider of high-speed workboats for professional users, is excited to announce a strategic move to enhance its market presence in Sweden. The company has appointed Promarin AB, with owner Jurgen Vater, as its official representative for ProZero in Sweden. This collaboration marks a significant step towards providing dedicated support and representation in the region.
Owner of Promarin AB, Jurgen Vater initiated his career at Volvo Trucks’ engine development department before spending nearly 15 years at Volvo Trucks, where he held key roles in aftermarket and sales across Africa and the Middle East. Returning to the Swedish market, he assumed the position of CEO at Atteviks Lastvagnar, one of Sweden’s largest private Scania dealers with representation in eight locations in Småland. Currently residing in Gothenburg, Jurgen is in charge of Kranlyft Group, a well-established company in Europe specializing in the crane and lifting industry. Jurgen’s passion for the sea and boats, coupled with his diverse professional background, makes him a valuable asset for ProZero’s upcoming initiatives in Sweden.
“We are delighted to announce our collaboration with Promarin AB and the appointment of Jurgen Vater as our representative in Sweden. The Swedish market has shown solid interest in ProZero boats, a series designed for professional users seeking fast workboats. We have been cautious about our market approach in Sweden, waiting for the right local representation, and we are pleased to have found it. Jurgen’s extensive experience and commitment to the marine industry make him an ideal partner as we launch and develop ProZero’s model range in Sweden.” Says Jonas Pedersen, Director at ProZero International.
