The Royal Van Beest Group have announced the acquisition of Enduro Softslings. Founded ten years ago in The Netherlands, Enduro Softslings has become a recognised leader in the lifting industry thanks to its innovative manufacturing processes, high-performance custom soft slings, and exceptional customer support.
As part of the Royal Van Beest Group — the global force behind trusted brands such as Green Pin® and Irizar Forge — Enduro Softslings will now benefit from expanded resources, global expertise, and enhanced market reach, supporting its continued growth and innovation in the lifting sector.
Hendrik Kok, CEO of the Royal Van Beest Group, commented: “We are thrilled to welcome Enduro Softslings into the Royal Van Beest family. Their spirit of innovation and dedication to excellence perfectly align with our own values. Together, we see a tremendous opportunity to bring even more high-quality, creative products to our customers worldwide.”
Sytse van der Molen, CEO of Enduro Softslings, added: “This partnership opens incredible new growth opportunities for Enduro Softslings. We’re proud of what we’ve built and thrilled to join forces with a company that shares our values and commitment to excellence.”
The partnership represents a strategic milestone in the Royal Van Beest Group’s ongoing effort to advance innovation and enhance its range of reliable, technology-driven lifting products, while seamlessly complementing its existing HMPE product line, Green Pin Tycan®. Enduro Softslings will continue to operate as an independent entity within the Royal Van Beest Group. Sytse van der Molen will remain Managing Director of Enduro Softslings, continuing to guide the company with the same entrepreneurial spirit that made it a success.
